The Row Size Numbers Made Simple: Margaux 10, 12, 15 and Beyond
Most luxury houses name their sizes with adjectives. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words pins itself to anything measurable. Across a large part of its line The Row does something quietly different, and the moment you notice it the catalogue becomes easier to read. Whatever number sits in a model name is the bag’s width in inches. Margaux 10 measures ten inches across. Margaux 12 is twelve. That one fact does more practical work than any amount of styling copy, and it runs through this explainer end to end.
The system runs further than the flagship alone. The full list runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is meant literally. What follows is how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule in plain terms
Read the number in the name, add the word inches, and that is the width of the bag. That is the system in full, applied consistently enough across the numbered families that it makes sense to treat as a rule rather than a coincidence. It is unusually honest labelling, because it erases the gap between what a size sounds like and what it measures. A Small at one house can be roomier than a Medium at another, yet ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guessing. That is also why the brand can offer four sizes of one silhouette and confuse no one at all.
| Model name | What the size number means | Dimensions as published (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width taken from the name; no measurements listed |
| Margaux Shoulder 12 | 12 in as named | 14.75 x 9 x 5 in, the exception designer leather bags that breaks the rule |
| Margaux 17 | 17 in | Approximately 17 x 12 x 9 in |
| India 10.00 | 10 in | No official figures published |
| India 12.00 | 12 in | Not listed officially |
| India 15.75 | 15.75 in | Not listed officially |
| Agnes 12 | 12 in | Width from the name only |
| Agnes 15 | 15 in | Only the width, taken from the name |
| Marlo 12 | 12 in | Only the width, taken from the name |
| Marlo 14 | 14 in | Width by name only |
| Sofia 8.75 | 8.75 in | Archive model, not officially listed |
| Sofia 10 | 10 in | Archive model; no official listing |
What the number does not tell you
Width is one dimension out of three, and the other two do not scale with it in any predictable way. Take the two Soft Margaux sizes that have official figures behind them, since the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is not a proportional enlargement of the smaller one. What changes is the height, which gains two inches, and the width, which grows by the same. In practice, stepping up a size gets you a taller opening and more length rather than a deeper bag. If you expect the 12 to hold twice what the 10 holds, the difference will be smaller than the numbers imply.
Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number leaves unsaid. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is precisely why both sizes ship with a removable shoulder strap. Fittings inside are different too: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Day to day, details like those matter more than an inch of width. Use the number to place the bag on a scale, then read the specification to make sense of it.
The Margaux Shoulder 12, the place the rule bends
One model in the current line breaks the pattern, and that is worth stating clearly rather than quietly. A twelve sits in the name of the Margaux Shoulder 12, but the brand lists its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than a literal outside measurement on this one. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson carries over: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing gives no dimensions at all, treat the number as a pointer rather than a measurement.
What each width actually holds
Most guides skip the step that does the work, which is translating inches into daily use. A bag under ten inches wide is a phone, cardholder, keys and lipstick affair, which is the territory of the Sofia 8.75 and of the small clutches. Ten inches is the classic small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins swallowing a paperback, a small notebook, a folded scarf and a full-size wallet together. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, is a weekend and travel size rather than an everyday one.
- 8.75 to 10 in: evenings, errands and anything where the bag should disappear.
- 12 in: the most useful width in the line and the one most buyers settle on.
- 14 to 15 in: working days, commuting and the days you end up carrying other people’s things too.
- 17 in: travel and overnight use, where soft structure counts as a feature rather than a compromise.
Width lifts the price, but material moves faster
The two track each other, size and price, though less steeply than you might assume. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a much larger step for the same two inches. Material makes bigger leaps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. Where spend is being optimised, material is the larger financial decision and width the bigger practical one.
The bags that carry no size number
Plenty of the line sits outside this system, and mixing the two conventions is where confusion starts. The Park Tote family relies on words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without any size marker. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite carrying no number. The N/S and E/W prefixes are orientation shorthand, habitually read as north-south for taller shapes and east-west for wider ones.
Making the decision from the inches
What makes a literal sizing system useful is that you can check it before buying. Measure a bag you already own and like, then compare its width to the number in the model name you have in mind. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for the soft sides. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement indicates. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to work better. That trade-off, not the number itself, is the real choice in front of you when you buy row handbags in a numbered family.
